I know it’s a bit late but we all knew this was coming. Hutchison Essar has now changed to Vodafone Essar. The Hutch brand has been receiving a makeover like no other. It feels like the mother of all brand makeovers. With over 400,000 stores changing their shop boards, hoardings and billboards screaming, “Pink is now Red”. It’s a message that has to reach out to the millions; even those who didn’t know what was going on in the background. Hutchison Essar had its management taken over about 4 months ago by Vodafone; a mobile service provider spread over Australia and the European countries. Vodafone has invested over Rs. 300 cores ($75 million approx) in assuring its customers that it’s only a change in name and that the service will only be getting better. I feel most should be glad that Vodafone has stepped in and it’s just a matter of time that the mobile industry sees a network boom with many other foreign network brands seeking to make an entry into one of the largest mobile consumer markets in the world.