Following fring’s string of mobile video calling wins - Skype blocks fring

Skype - former crusader for open communications - bans competition after fring trail-blazes mobile communication innovation

London, United Kingdom, 12 July 2010. fring, the multi-award winning mobile over internet communication service, today announces that it is being forced to stop its 4 years of Skype interconnectivity following threat of legal action. Skype’s anti-competitive ambush comes in the wake of fring’s mobile video calling on iPhone 4 launch, which continues to set the standard in rich mobile internet communication.

Since its foundation in 2006, fring’s rich mobile communications have been available to both fring users and open 3rd party networks including GoogleTalk, SIP, Twitter and, until now, Skype. However, despite fring expanding its network capacity over the last days to serve its enlarged user base, Skype is refusing to allow fring to restore connectivity to Skype. Accordingly, fringsters will no longer be able to communicate with their Skype friends the way they want, but can invite their Skype friends to join fring and enjoy unrestricted mobile video calling from any mobile phone, chat and voice services without restriction to a user’s mobile operator and the freedom to choose internet connectivity (3G/4G/WiFi).

“We are disappointed that Skype, who once championed the cause of openness, is now attempting to muzzle competition, even to the detriment of its own users” said Avi Shechter, fring’s Co-Founder and CEO “We apologize to our users for the impact of Skype’s bullying and we will be happy to reconnect with Skype once Skype reverses their decision.” Avi continued, “We believe in communication openness and know that users will continue to vote with their mobile phones – opting for fring’s innovation, clarity, honesty and openness”.

fring’s newest version is now available for download from fring’s website here and from appstores.

Let freedom fring!

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About fring™

fring (www.fring.com) is a multi-award winning mobile application that lets users communicate over mobile internet and share experiences from their mobile devices. fring operates as the users' mobile social communication hub. Friends video call, call, chat, share files & experiences on fring and other integrated communities and social networks all through one central profile.

fring lets users communicate across social networks, mobile operators, device platforms and internet access connections. fring is completely free to download and free to use.

fring requires no additional hardware, is pc-independent, has no geographical or location limitations and operates on any available mobile internet connection (3G, Wi-Fi, GPRS, EDGE & WiMAX). fring supports thousands of devices on multiple platforms including iPhone/ iPod touch, Android, Symbian S60, Windows Mobile, J2ME, Linux and MeeGo devices. fring continues to grow exponentially with millions of users across more than 200 countries, with more than half a million new users joining fring every month.

* fringTM fringsterTM fringing freedomTM and the fringTM logo are all trademarks of fringland Ltd .

* Other trademarks are the trademarks of their respective owners. fring is independent from, and not affiliated with, those trademarks owners.

* Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

* iPhone is a trademark of Apple Inc.

* iTunes is for legal or right holder-authorized copying only. Don’t steal music.

For more information, please contact:

Marketing Communications at fring™
press@fring.com, Tel: (+972) 54-6493641